Finding

Each month, new stores are added to Norma after sales reports are uploaded. You can find monthly lists by going to Retailers >> Newly Created.

In Close, stores are flagged as “New” if they are less than 30 days old. They will stay with that flag until they move to a different status via growth or freezer deal.

Engaging

Type of New Stores

Special Order / Trial Order - Ordered 2 or fewer products

Proactive ISO - Did an order of over $200

Known New - They reached out before placing an order

Discovery - get to know this store - seek out opportunities

1. Look at their website
   1. About Page to Learn more about the owners and history
2. Look at social activity
3. Look at Google reviews and user photos
4. Our Locator Listing
5. What stores are near them, and what do their sales look like
6. Ask Gabe about Placer Data
7. Reach out to the distributor rep to see if they have any insight

Engagement Power Questions and Dialogue

Special Order